SXSW 2025

Agriculture: The Climate Solution Hiding in Plain Sight

Description:

By 2050, the world’s population is expected to approach 10B even as food is becoming harder to grow. Extreme weather, pests and disease are challenging farmers and science alike, creating a growing need for tools and technology to drive environmental resilience and ensure global food security.
Next generation farmers like Mitchell Hora – 30-yr-old Iowan entrepreneur – are safeguarding the global food supply by tapping technology to do more with less. With these tools, farmers can boost yields, improve soil health and protect biodiversity while lowering carbon emissions.


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Takeaways

  1. Despite perception that agriculture hinders environmental progress, farmers are adopting solutions to secure a sustainable future for our food cycle.
  2. Through ag technology, crop yields have increased globally by 30% in the last 20 years, producing 40% more food with fewer resources.
  3. Innovation is part of a farmer’s DNA. Sustainable practices are built from generations of collective knowledge and overcoming shared obstacles.

Speakers


Organizer

Jessica De Jesus, Account Director, Ogilvy


Meta Information:

  • Event: SXSW
  • Format: Short Form
  • Track: Climate & Sustainability
  • Track 2
  • Level: Advanced


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