SXSW 2025

Transforming Boring Messages into Social Media Gold

Description:

Bridge repairs, shuttle hours, firework safety and trademark scam alerts don’t make for the most glamorous social media content – but are important messaging for public safety. In this interactive panel discussion, government social media managers will share tangible tactics they use to plan and create engaging content on what could be dry and forgettable messaging. The panel will feature best practices and case study examples. They'll show examples of what they've done and break down the steps we followed to create it from storyboarding to production - oftentimes with $0 budgets.


Related Media

Other Resources / Information


Takeaways

  1. Storytelling techniques. We'll demonstrate how we use moments in pop culture to get people talking about our organizations.
  2. Humanizing content. We'll show you how use real humans to add a personal touch, while also being relatable and authentic.
  3. Mission-focused. We'll show you how we use clever and inspired ideas to tell the story and mission of our organizations.

Speakers


Organizer

Amanda Dolasinski, Social Media Manager, U.S. Patent and Trademark Office (USPTO)


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Government & Civic Engagement
  • Track 2
  • Level: Beginner


Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.