SXSW 2025
Transforming boring messages into social media gold
Description:
Bridge repairs, shuttle hours, firework safety and trademark scam alerts don’t make for the most glamorous social media content – but are important messaging for public safety. In this interactive panel discussion, government social media managers will share tangible tactics they use to plan and create engaging content on what could be dry and forgettable messaging. The panel will feature best practices and case study examples. They'll show examples of what they've done and break down the steps we followed to create it from storyboarding to production - oftentimes with $0 budgets.
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Takeaways
- Storytelling techniques. We'll demonstrate how we use moments in pop culture to get people talking about our organizations.
- Humanizing content. We'll show you how use real humans to add a personal touch, while also being relatable and authentic.
- Mission-focused. We'll show you how we use clever and inspired ideas to tell the story and mission of our organizations.
Speakers
- Amanda Dolasinski, Social Media Manager, United States Patent and Trademark Office
- Aimee Colton, Social Media Manager, Utah Department of Transportation
- Joseph Galbo, Social Media Specialist, U. S. Consumer Product Safety Commission
- Amanda Rowland, Public Information Officer, Zion National Park
Organizer
Amanda Dolasinski, Social Media Manager, U.S. Patent and Trademark Office (USPTO)
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