Your Mom Writes Better Emails Than You

Description:

A brand’s relationship with customers can be strained between delivering compelling content and maintaining meaningful engagement. This conversation explores how personal narratives and cultural stories can shape CRM strategies to build authentic connections between the consumer and a brand while balancing both creativity, effectiveness, and cultural relevance. By leveraging the emotional power of storytelling, brands can craft engaging content that not only resonates with customers but also creates a deeper long-lasting relationship, that builds brand loyalty over time.