SXSW 2025
The Next Workforce: Embracing Freelancers in the Workplace
Description:
As the U.S. freelance population grows (36% of employed Americans identify as 'Independent Workers' according to research by McKinsey); companies are faced with a unique opportunity -- and challenge -- to integrate freelancers into their full-time teams. Traditional boundaries between freelance and full-time employment are blurring, necessitating a fresh approach to workforce management. This panel will explore the strategies, benefits, and complexities of merging these two worlds, offering a comprehensive guide for both hiring managers and freelancers looking to thrive in this landscape.
Related Media
Other Resources / Information
https://www.fiverr.com/freelance-impact - Fiverr's annual report on the U.S. Freelance Economy
https://www.mckinsey.com/featured-insights/sustainable-inclusive-growth/future-of-america/freelance-side-hustles-and-gigs-many-more-americans-have-become-independent-workers - McKinsey Research
Takeaways
- What are the best practices for businesses to integrate freelancers into their 'corporate culture'?
- How to determine if a job or task should be assigned to a freelancer or a full-time employee?
- How can freelancers and full-time employees effectively collaborate on projects while maintaining clear communication and workflow?
Speakers
- Brad Smith, News Anchor, Yahoo! News
- Jinjin Qian, EVP Strategic Finance, Fiverr (Fiverr.com)
- Nuri Demirci Lopez, Microsoft's freelance leader, Microsoft
- Matt Mattola, CEO, Human Cloud
Organizer
Laura Podesta, Pr Manager, Fiverr
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