SXSW 2025

From Data to Devotion: Cultivating Real Fan Relationships

Description:

Cut through the noise with raw, unfiltered insights from industry innovators who've cracked the code on modern fan engagement. Join viral TikTok mastermind Wesley T. A'Harrah and Grammy Award-winning star Tyla's manager Khufu Reign. Moderated by Lola Leslie of NAVIRO, this session delivers concrete, actionable advice on leveraging fan data for smarter decisions and deeper connections. No fluff, just real strategies and results for building and engaging a fanbase in today's digital-first music world.


Other Resources / Information


Takeaways

  1. Real-world tactics that turn viewers into die-hard fans, how to understand your audience and predict what will resonate.
  2. Surprising metrics that truly predict success, values over demographics.
  3. The future of fan relationships, from the people building it.

Speakers


Organizer

Lola Leslie, CEO, Naviro


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Creator Economy
  • Track 2
  • Level: Advanced


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