SXSW 2025
From Data to Devotion: Cultivating Real Fan Relationships
Description:
Cut through the noise with raw, unfiltered insights from industry innovators who've cracked the code on modern fan engagement. Join viral TikTok mastermind Wesley T. A'Harrah and Grammy Award-winning star Tyla's manager Khufu Reign. Moderated by Lola Leslie of NAVIRO, this session delivers concrete, actionable advice on leveraging fan data for smarter decisions and deeper connections. No fluff, just real strategies and results for building and engaging a fanbase in today's digital-first music world.
Other Resources / Information
Takeaways
- Real-world tactics that turn viewers into die-hard fans, how to understand your audience and predict what will resonate.
- Surprising metrics that truly predict success, values over demographics.
- The future of fan relationships, from the people building it.
Speakers
- Lola Leslie, CEO, NAVIRO
- Wesley T. A'Harrah, Vice President, VP, Music Managers forum
- Khufu Reign, Manager, We Make Music
- Ethan Monkhouse, COO & President, NAVIRO
Organizer
Lola Leslie, CEO, Naviro
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