SXSW 2025
Today's Athlete is a Brand's Best Megaphone
Description:
Between the rise of F1, flag football and pickleball, changes in the NIL landscape, and the growth of women’s sport, the sporting universe now represents a larger and more diverse pool of fans. This equates to a big opportunity for brands who know how to play the game. To connect authentically, brands are working with athletes – cultural trendsetters with their own brands and media presence – to uncover creative new ways of working together. With anecdotes from Cannes Lions' buzziest event, Sport Beach, hear from the brands who have seized the power of sport, and the athletes helping them win.
Other Resources / Information
SPORT BEACH Recap: https://www.linkedin.com/posts/stagwell_sportbeach-sportbeach-sportbeach2024-activity-7212125218276880384-0anZ/?utm_source=share&utm_medium=member_desktop
SPORT BEACH Programming and Content Studio videos: https://www.youtube.com/playlistlist=PLXzz9ereauzu1bFKYhEcfF4YdCsn8MqHn
Takeaways
- Why sports are more compelling and powerful than ever for marketers
- The dimension of the modern athlete and how brands are working with them
- What makes for a successful collaboration and where the brand x athlete relationship is likely to go from here
Speakers
- Beth Sidhu, Chief Brand and Communications Officer, Stagwell
- Candace Parker, Retired WNBA player, N/A
- Chad Johnson, Retired NFL player and host of "Nightcap" podcast, NFL / The Volume
Organizer
Sarah Arvizo, Director, Media Relations, Stagwell
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