SXSW 2025
No Eulogy Necessary: What News and Media Can Teach Us All
Description:
The internet was supposed to kill the media and publishing industry. So was social media. And tech. And now AI is too. But this so-called ‘dying’ industry has shown incredible resilience, leveraging technology and innovation to stay alive, and even thrive exponentially. News, media and publishing today offer a reflection and guide to what all modern businesses face — changes in technology, consumer behavior, revenue and monetization, and in cultivating talent. This panel will be led by a trio of media, editorial and digital leaders with more 20 years of experience across 200 newsrooms.
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Takeaways
- Tech-Driven Resilience: Discover how media's adaptation to technology can inspire innovation and growth in your business.
- Navigating Uncertainty: Learn strategies for leveraging shifts in consumer behavior, revenue models, and talent cultivation.
- AI Is Not The Enemy: Explore practical applications of AI as an enabler of efficiency and to enhance competitiveness in any industry.
Speakers
- Mike Treff, CEO, Code and Theory
- Mike Hofman, Editor-in-Chief, Inc. Magazine
- Jessica Giles, Editor-in-Chief, Cosmopolitan
Organizer
Will Leivenberg, Director of Marketing and PR, Code and Theory
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