SXSW 2025
Live, Laugh, Lower Emissions: Advocacy in the Creator Age
Description:
Climate change isn’t funny, but comedy creators are part of the growing digital movement helping to fight climate change.
Join non-profit Action for the Climate Emergency (ACE) to discuss the novel strategy of using Millennial and Gen Z comedy content creators to educate audiences on TikTok, Instagram, and YouTube Shorts. We’ll touch on how we use for-profit organic and paid marketing tactics to break down complex climate, clean energy, and civic engagement issues and policies through our campaigns.
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Takeaways
- Breaking down complex issues for creators: the need for a clear and concise thesis statement.
- Setting creators up for success: creating content examples that comedy creators can successfully riff off.
- Wrapping up education in an entertainment shell: the importance of hiring.
Speakers
- Allie Cohen, Senior Creator Marketing Manager, Action for the Climate Emergency (ACE)
- Breena Cocco, Director of Creator Marketing and Social Media, Action for the Climate Emergency (ACE)
Organizer
Allie Cohen, Senior Creator Marketing Manager, Action for the Climate Emergency (ACE)
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