Living Billboards: Athletes in the Social Media Era

Description:

Athletes have become influential figures not only in sports but also as brands in their own rights, particularly through social media. This panel will discuss the transformation of athletes into marketable entities, the dynamics of athlete-brand partnerships, the impact of social media on athlete endorsements, and ethical considerations surrounding personal branding and sponsorship deals. An interesting topic on the evolving landscape where athletes navigate between personal authenticity and commercial appeal in the digital age.