SXSW 2025

Samba School in Brazil: The Power of an Amazing Storytelling

Description:

The presentation will explore how Samba School themes craft compelling narratives that captivate and engage thousands during the two-night Carnaval parade. This storytelling not only entertains but also unites the community, showcasing their intuitive adherence to ESG standards. The presentation will delve into the elements that make these stories so powerful, demonstrating their ability to foster a sense of belonging and shared purpose among participants – Brazilians and foreigners - and spectators alike, highlighting the cultural and social impact of these vibrant performances.

Related Media

Youtube Video

Takeaways

  1. Understanding how samba school themes are crafted to create engaging and memorable narratives that captivate crowds during the Carnaval parade.
  2. Exploring how these narratives foster a strong sense of community and belonging, uniting participants and spectators in a shared cultural experience.
  3. Highlights on the ways in which samba schools show adherence to Environmental, Social, and Governance (ESG) standards through their storytelling.

Speakers

Organizer

Denise Marques, Marketing & Sales Consultant, SellingPro, ME

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Culture
  • Track 2
  • Level: Beginner
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