SXSW 2025
Gaming X Marketing: How Brands Can Git Gud in Gaming
Description:
Gaming X Marketing is the fresh blanket term that tackles the increasingly rich creative branding opportunities in gaming; the brave new space that encompasses the overall strategic and creative thinking eXperience: via the end-to-end gamer and brand journey. Speaking is Rey Tiempo: veteran creative head in advertising’s biggest networks, but also quite possibly the industry’s biggest gamer: hardcore gaming since childhood; gaming columnist for “Game On”; founder and Chief Creative of Co-Op Play; multiple Lions and global industry Grand Prix winner; international speaker on Creative Gaming.
Related Media
Other Resources / Information
ADFEST Speaking session on Gaming X Marketing:
https://www.adobomagazine.com/events/rey-tiempo-opens-adfest-2024-by-exploring-gamin
g-x-marketing-strategies-and-successes/
Representing the Philippines and Gaming at the DMASL Digital Summit:
https://lnkd.in/gT5NCqY3
Takeaways
- "Gaming X Marketing is my gateway to understanding & mastering the complex gaming communities, to leverage unlimited creative branding opportunities."
- “Gaming is a rich area of possibilities when it comes to creative, culture-changing ideas.”
- “I, too, can be an effective and invincible gaming marketer, because participation in gaming is actually easy, rewarding, and above all - fun!”
Speakers
- Rey Tiempo, Chief Creative, Co-Op Play
Organizer
Rey Tiempo, Chief Creative, Co-Op Play
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