SXSW 2025

AR & eCommerce: Bridging Digital and Physical Retail Experiences

Description:

Augmented Reality (AR) is revolutionizing retail, offering customers more immersive experiences that bridge the gap between online and in-store shopping. Brands are using AR and additional technologies to create Virtual Try-On experiences on their e-commerce sites, mobile apps, and retail environments to build connections and conversions with their active and prospective customers. Hear from digital agency Kettle on how they are leading transformations for many of their clients including e.l.f. Cosmetics, Warby Parker, and more.

Related Media

Youtube Video

Other Resources / Information

https://www.wearekettle.com

Takeaways

  1. How beloved brands are utilizing new technologies to grow their customer base.
  2. Explore the technologies are powering their current AR / VTO experiences and the new improvements rolling out in 2025 and beyond.
  3. Gain insights into how traditional digital-first brands balance their focus between the e-commerce / mobile apps and retail experiences.

Speakers

  • Jess Mireau, Group Director, Product, Kettle

Organizer

Scott Leighton, Director of Growth, Kettle

Meta Information:

  • Event: SXSW
  • Format: Short Form
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate
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