SXSW 2025
Clicking to Connecting: The Power of IRL Brand Experiences
Description:
Breaking through in today’s fragmented attention economy is more challenging than ever. Shared experiences that integrate compelling storytelling, attention-grabbing mediums, and culturally relevant moments offer brands rare opportunities to bring their content to life – both on and off the screen.
In this session, Amy Tunick, CMO of National CineMedia and US Representative to Cannes Lions, will join leading brands to discuss how they are successfully leveraging experiences to engage customers in today’s competitive attention economy.
Other Resources / Information
Takeaways
- Why it’s becoming increasingly valuable for brands to prioritize shared experiences when determining marketing strategies and developing activations.
- How brands are successfully using shared experiences to effectively connect with targeted, hard-to-reach consumers.
- The role of marketers in helping brands tap into culturally relevant moments to create engaging stories that leave lasting impacts on consumers.
Speakers
- Amy Tunick, Chief Marketing Officer, National CineMedia (NCM)
Organizer
Laurie Trombley, Senior Director, Marketing, National CineMedia (NCM)
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