SXSW 2025

Building a Business That Was Doomed To Fail

Description:

Some business ideas seem destined to fail, like inventing a new energy source and making it commercially viable. However, by finding the right partners, establishing common ground, and maintaining honest and effective communication, you can overcome daunting odds. Take inspiration from serial entrepreneur Giovanni Fili, who, despite lacking a background in deep tech, spent over a decade in R&D and succeeded. His guiding principle, his "Holy Promise," was simple: only build things that can be sold.


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Takeaways

  1. How to run a deep tech company even if you are a non-technical founder.
  2. How business leaders can find a common language with technologists/scientists.
  3. How to convince investors when your idea has a slim chance of success and 10-15 years to build it.

Speakers

  • Giovanni Fili, Founder & CEO, Exeger

Organizer

Zac Rivera, Vice President, Allison Worldwide


Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Tech Industry
  • Track 2
  • Level: Intermediate


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