SXSW 2025

Want Equity For Women in Sports? Stop Overlooking Gaming

Description:

Brands, fans, and networks are clamoring to join the groundswell around women in sports, but there’s a space that’s been largely ignored in the conversation: gaming and esports. Despite women making up nearly half of all gamers, they only represent 5% of professional gamers – with none in the top 500 earners – and still face significant harassment in this space. It’s time to stop ignoring women in gaming when elevating women in sports. Join popular Twitch streamer @ThePeachCobbler to discuss this issue and leaders from top brands to hear the steps they’re taking to help drive change.

Related Media

Youtube Video

Additional Supporting Materials

Slide Deck

Takeaways

  1. A deeper understanding of and appreciation for the challenges and inequality women face in gaming and esports.
  2. How brands and partners can support a change in the space, and why it’s important.
  3. How to create unique spaces and build safe communities for women.

Speakers

  • ThePeachCobbler (@ThePeachCobbler), Gamer & Content Creator, Gamer & Content Creator
  • Yin Woon Rani, CEO & CMO, MilkPEP
  • TBC Top Marketing Executive, Marketing Executive, TBC
  • Max Bass, Director, Emerging Connections, GALE

Organizer

Mary Moczula, Communications Director, Gale

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate
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