The Digital Maze of Conversational Experiences

Description:

In today’s AI disrupted world, customer experiences no longer fit in single channels or modals. Bots are no longer synonymous with other “four letter words”. They deliver instant, personalized engagement between brands and consumers, cutting through traditional pathways to create personal, meaningful dialogues. This session will demonstrate how conversational experiences disrupt conventional marketing models, funnels, customer journeys, along with how they require a new way of thinking about driving stronger relationships between brands and their consumers.