SXSW 2025

Steer Your Startup Clear of Mistakes From Launch To Exit

Description:

While some startups may catch favorable winds, most will encounter stormy seas that can capsize their ventures. Understanding how to navigate these choppy waters is crucial. Mona Sabet, Heather Jerrehian, and Maria Fernandez Guajardo, authors of Sail to Scale: Steer Your Startup Clear of Mistakes from Launch to Exit, identify common mistakes that leaders make across 4 pivotal waves of a startup's journey. Drawing from their collective experience, they dissect each mistake, help leaders recognize the situations that create them, and offer practical advice to ensure success from launch to exit.


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Takeaways

  1. Understand the four most common points along your startup journey that could pose a significant threat to your business.
  2. Learn how to prepare for these critical inflection points and navigate them efficiently while still charting your path to a high growth company.
  3. De-risk your startup's path to success so that you scale fast while also being efficient, to succeed in this new normal market.

Speakers

  • Heather Jerrehian, Vice President, Product Management—Employee Workflows, ServiceNow
  • Mona Sabet, Managing Director, Tribal Ventures
  • Maria Fernandez Guajardo, Senior Director, Product Management, Gmail, Google

Organizer

Heather Jerrehian, Vice President, Product Management—Employee Workflows, ServiceNow


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Startups
  • Track 2
  • Level: Intermediate


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