SXSW 2025
How AI is Revolutionizing Dog Adoption
Description:
Join industry leaders Vegard Myklebust, Technical Director at Nexus Studios, Simon Vicars, Chief Creative Officer at Colenso BBDO, and Fabio Alings, Global Brand VP Pedigree at Mars, as they dive deep into their Cannes Grand Prix-winning 'Adoptable' campaign.
This innovative project uses machine learning models to transform everyday shelter photos into starring roles for real dogs in Pedigree's hyperlocal media placements. Witness how the latest AI technology has made this possible on a global scale, showcasing the power of bleeding-edge tech for good.
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Takeaways
- "Adoptable" leverages AI & 3D models for personalized shelter dog ads in every market, driving local adoption with bleeding-edge tech for good.
- Soon, every dollar Pedigree spends on advertising will also help find shelter dogs their forever homes supported by the latest machine learning.
- In just two weeks, 50% of featured dogs were adopted and there was a sixfold increase in shelter visitors.
Speakers
- Vegard Myklebust, Technical Director, Nexus Studios
- Simon Vicars, Chief Creative Officer, Colenso BBDO
- Fabio Alings, Global Brand VP PEDIGREE at Mars, MARS
Organizer
Nancy Edmondson, Senior Marketing & Content Manager, Nexus Studios
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