SXSW 2025

Is Handwriting Dead? The Art of Capturing The World By Hand

Description:

The idea is to make the audience re-think their relationship with handwriting and hand drawing by sharing two complementary experiences: one of somebody who is discussing creativity today and other as someone who has been experimenting the world and creating stories through paper, pencil, and ink on little notebooks. The context of that conversation is that today we are delegating to devices our connection with the world. Technology is making everything look similar, leading to a crisis on the era of imagination. Writing and drawing by hand could help unlock new ways of creative expression.


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Takeaways

  1. Devices are mediating our relationship with the world. Doing stuff by hand can bring back valuable human behavior like repertoire and curiosity.
  2. We thought we were in the era of imagination, but technology makes everything look similar. Doing stuff by hand can help restore creativity.
  3. Creativity needs diverse point of view, a combination of experiences. Doing stuff by hand is a unique way to open possibilities for new ideas.

Speakers

  • Luiz Telles, Founder / Chief Storytelling Officer, A-LAB
  • Deh Bastos, Partner and Executive Creative Director, Map Brasil

Organizer

Luiz Telles, Founder / Chief Storytelling Officer, A-LAB


Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Culture
  • Track 2
  • Level: Intermediate


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