SXSW 2025
Beyond AI Hype: Customer-Centric Tech Strategies
Description:
Everyone is talking about the peril and the promise of AI. But what about the plain old practical? How do we move past the hyperbolic and get to the nuts and bolts of implementing AI to make life better for customers? As with all new technologies, a measured test and learn approach paired with human-centered principles yields the business outcomes we want -- like faster service times, greater transparency, personalization and customer loyalty. Learn to identify when AI is and is not the answer through a candid discussion with leaders testing AI across air travel, retail and technology.
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Takeaways
- Understand where AI can move your business forward and what principles and guardrails enable the best outcomes.
- Identify a strategy for why, where, how and when to implement AI solutions in service of customers and employees.
- Think about new ways to measure the value AI contributes to your business while understanding the cost implications.
Speakers
- Linda Jojo, Executive Vice President, Chief Customer Officer, United Airlines
- Brett Craig, Executive Vice President and Chief Information Officer, Target Corporation
- Lori Beer, Global Chief Information Officer, JPMorganChase
Organizer
Christen Bagley, Senior Vice President, Ketchum
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