SXSW 2025

Internet Celebrities and Purposeful Content Creation

Description:

This presentation will highlight the three parts of my new book "Digital Culture in the Platform Era: Studying influence, celebrity, and superstars online" with a overview of the different personality types that drive online engagement, the purposeful content that one creates to connect with their community, and how we reach online to be meaningful to others.

Additional Supporting Materials

Slide Deck

Other Resources / Information

https://shanetilton.com/personality-types-of-internet-celebrities/

Takeaways

  1. Provides analysis of how digital dynamics evolve, influence expands and connections are fostered online.
  2. Focus on why personality, content, and reach expand beyond celebritism to the ways we socialize online.
  3. Exploring how authentic connections survive in the era of toxic online environments.

Speakers

Organizer

Shane Tilton, Irene Casteel Endowed Chair, Ohio Northern University

Meta Information:

  • Event: SXSW
  • Format: Book Reading
  • Track: Creator Economy
  • Track 2
  • Level: Beginner
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