SXSW 2025

The New Homemakers: Redefining How Women Make a House A Home

Description:

With the “Tradwife” movement still going strong, there remains an antiquated view of what makes a house a home and women tend to bear the biggest burden when it comes to cooking, cleaning, and childrearing. However, today’s modern homemaker is much more dynamic and complex. Over the years, women have been able to make a shift into the business of “homemaking” through leadership roles in construction, homebuilding, and décor companies. But there is still work to be done to make building homes an equitable space.


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Takeaways

  1. A short history of how women moved beyond the traditional role of a homemaker into the ones building and curating homes.
  2. An education on the gender disparity in the home building industry and what Taylor Morrison is doing to combat this.
  3. Advice for leaders in the home space and beyond on how to build a more equitable industry.

Speakers


Organizer

Jessica Callaghan, Vice President, Creative Strategy, Allison


Meta Information:

  • Event: SXSW
  • Format: Short Form
  • Track: Culture
  • Track 2
  • Level: Beginner


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