SXSW 2025
Influencer Marketing for Good: How Passion and Purpose Can L
Description:
In a panel dissecting social good and impact through influencer marketing, learn how both creators and brands are reshaping the industry for the better. Featuring a panelists of macro creators including Bachelor star Bekah Martinez, Chelsea Kauai, and Kelsi Fullmer, moderated by creator economy expert Lindsay Nead, will explore how creators can cultivate an authentically engaged audience through values-driven content and how brands and businesses can better work with creators to leave the social media landscape a better place.
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Takeaways
- How creators, brands, and businesses can amplify the good in social media
- How to authentically engage in social good, activism, and impact initiatives via social media
- Strategies for brands and influencers to encourage healthy social media habits and balance for themselves and their followers
Speakers
- Lindsay Nead, Founder and CEO, Parker Management
- Bekah Martinez, Influencer, Rebekah Helena Inc
- Chelsea Yamase, Founder and Creator, Chelsea Kauai
Organizer
DeAnna Varilias, Director of PR, LaRue PR
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