SXSW 2025

Influencer Marketing for Good: How Passion and Purpose Can L

Description:

In a panel dissecting social good and impact through influencer marketing, learn how both creators and brands are reshaping the industry for the better. Featuring a panelists of macro creators including Bachelor star Bekah Martinez, Chelsea Kauai, and Kelsi Fullmer, moderated by creator economy expert Lindsay Nead, will explore how creators can cultivate an authentically engaged audience through values-driven content and how brands and businesses can better work with creators to leave the social media landscape a better place.


Other Resources / Information


Takeaways

  1. How creators, brands, and businesses can amplify the good in social media
  2. How to authentically engage in social good, activism, and impact initiatives via social media
  3. Strategies for brands and influencers to encourage healthy social media habits and balance for themselves and their followers

Speakers


Organizer

DeAnna Varilias, Director of PR, LaRue PR


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Creator Economy
  • Track 2
  • Level: Beginner


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