SXSW 2025
Trademark Basics Boot Camp: Build Your Brand Buffer
Description:
Every business has a trademark. Do you know how to protect yours? Join experts from the USPTO for an interactive, hands-on intensive about federal trademark registration. We’ll discuss what trademarks are, the benefits of federal trademark registration, and why it’s so important for you to select a trademark that is both federally registrable and legally protectable. We'll show you to how to conduct a basic search of the federal trademark database and conduct a walkthrough of the application form. For those brand owners ready to file, you'll be prepared to do so by the end of the session.
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Takeaways
- Learn what trademarks are and the benefits of federal registration.
- Learn how to search the federal trademark database as part of a trademark clearance search.
- Learn how to fill out the federal trademark application form.
Speakers
- Jason Lott, Managing Attorney for Trademarks Customer Outreach, U.S. Patent and Trademark Office
- Mariessa Terrell, Trademark Examining Attorney, United States Patent and Trademark Office
Organizer
Paul Fucito, Press Secretary, U.S. Patent and Trademark Office (USPTO)
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