SXSW 2025

Honor Your Root: Building Authentic Brands that Connect

Description:

Join Cxffeeblack co-founder, Bartholomew Jones, for a conversation on how to build a brand that resonates deeply with audiences by staying true to cultural roots and values, rather than conforming to industry status quo. Bart will share exclusive highlights, best practices, and lessons learned for a creating a strategic path at the intersection of cultural heritage and innovation. Learn how embracing authenticity and cultural congruence can reshape industry perceptions and foster genuine community engagement.

Related Media

Youtube Video

Takeaways

  1. Crafting culturally-congruent storytelling resonates with audiences, fostering genuine connections and loyalty.
  2. Developing a strategic approach at the intersection of cultural heritage and innovation can lead to sustainable growth and relevance.
  3. Brands can reshape industry narratives and broaden consumer appreciation beyond traditional stereotypes.

Speakers

  • Bartholomew Jones, Co-Founder, Cxffeeblack
  • SunAh Laybourn, Radio Personality, WYXR

Organizer

SunAh Laybourn, Radio Host, WYXR

Meta Information:

  • Event: SXSW
  • Format: Fireside Chat
  • Track: Culture
  • Track 2
  • Level: Beginner
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