SXSW 2025
Gaming Without Age Limits: The 50+ Opportunity
Description:
Gamers are maturing. Is the industry ready? Already 53 million strong, the community of U.S. gamers 50 and over presents a major growth opportunity. Yet research shows that older players feel overlooked by the gaming industry. Our panel featuring experts on consumer behavior, marketing and design will explore the future of gaming for this key cohort. Discover how to create age-inclusive games that captivate mature players and learn non-obvious insights for reaching this diverse audience. Whether you’re a developer, marketer or researcher, this session offers valuable strategic takeaways.
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Takeaways
- How to design age-inclusive games.
- Size and shape of the future 50+ gamer market .
- Actionable insights into the 50+ gaming audience.
Speakers
- Joost van Dreunen, Founder, Aldora.io
- Bob DeSchutter, Associate Professor of Game Design, Northeastern University
- Brittne Kakulla, Senior Insights Manager, Technology, AARP
- Jim Barnett, Director of Strategic Intelligence Analysis, AARP
Organizer
Jim Barnett, Director of Strategic Intelligence Analysis, AARP
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