The World is Flat: Why Fandom Should Be Everyone’s Business

Description:

91% of US adults are fans who watch, follow or interact with a franchise in some way with more than half thinking about it at least once a day. It’s not surprising then that fandom has become one of the hottest commodities in business.
Combine this with the fact that younger audiences are showing more of an interest in overseas content (tv shows, sports leagues etc.), the growth potential appears almost infinite.
In this new thesis based on his real world experience, Richard explores what brands can do to make fandom work for them, both through their own IP as well as their proximity to it.