SXSW 2025

How Figma, Cloudflare, Github & Ramp added AI

Description:

Meet the product leaders who rolled out AI to tens of millions of people, from the top companies across design, finance, and development. In this panel discussion, Mario Rodriguez (SVP Product, GitHub), Jordan Singer (AI Product Designer, Figma), Dane Knecht (SVP Emerging Technologies, Cloudflare), and Diego Zaks (Head of Design, Ramp), will share exactly how they built and launched frontier AI features, followed by massive adoption. They’ll discuss behind the scenes building GenAI, along with firsthand advice they wish they knew incorporating AI at internet scale.

Other Resources / Information

Application video in public Google Drive link: https://drive.google.com/file/d/1O_bFTKZb3AVpFf_VwzP3k7WPG9nhvlS0/view?usp=sharing

Takeaways

  1. The process and decision-making involved in building AI products: how to know what's possible, how much time to spend, who is involved, and iteration.
  2. How to allow for experimentation and changes in the product roadmap as new things become possible with AI so fast.
  3. Top advice for companies adding AI with an existing massive user base: dealing with associated risk when you have a lot to gain, but also to lose.

Speakers

  • Jordan Singer, AI Product Designer, Figma
  • Dane Knecht, SVP Emerging Technologies, Cloudflare
  • Mario Rodriguez, SVP Product, GitHub
  • Diego Zaks, Head of Design, Ramp

Organizer

Ivanha Paz, Founding Marketer, Jam.dev

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Artificial Intelligence
  • Track 2
  • Level: Advanced
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