Brand Activations Abroad: How to Engage New Audiences

Description:

Some brands know how to take over the world—like Red Bull, who powers activations from cliff diving in Ireland to freestyle dance competitions in Mexico. To achieve international success, brands must move away from a one-size-fits-all approach and learn to communicate their message effectively to audiences who are not yet familiar with them. In this discussion, learn from industry leaders how brands of all sizes can engage international audiences by leveraging localized content, cultural differences, and interactive experiences to create meaningful connections and foster long-term loyalty.