SXSW 2025

Reimagining Artist Management in a Fragmented World

Description:

The media landscape is fractured, audiences are diverse. How can artists adapt and forge lasting connections? Join Ross Michaels from Park Ave Artists, the forward-thinking agency redefining artist careers, and GRAMMY-nominated artist/producer Alissia (known for her work with Mary J. Blige, Bruno Mars, and more) for a fireside chat exploring innovative artist management strategies. Learn how to create space for artists beyond traditional channels, build engaged fanbases, and leverage technology & unexpected partnerships to forge unforgettable connections with audiences.


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Takeaways

  1. Forget formulas! Explore innovative, bespoke strategies for building engaged fanbases & creating unique artist experiences.
  2. Unlock the transformative power of technology and unexpected partnerships for artists to connect with audiences in unconventional ways
  3. Learn key strategies to build a successful career in today's fragmented media landscape, reaching diverse audiences through unique approaches

Speakers


Organizer

Emily McGee, publicist, rock paper scissors inc


Meta Information:

  • Event: SXSW
  • Format: Fireside Chat
  • Track: Culture
  • Track 2
  • Level: Intermediate


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