SXSW 2025

Stand Out Strategies for Cannabis Brands

Description:

This session will explore how cannabis brands can distinguish themselves in a crowded market to attract acquisition opportunities. Wana Brands President, Joe Hodas, will discuss strategies for building a standout brand, how to be an appealing acquisition target and how to navigate the complexities of the acquisition process. This presentation will provide insights into what MSOs and stakeholders seek in potential acquisitions, effective brand positioning tactics, and ways to overcome common challenges, offering actionable advice for cannabis brands aiming for growth and acquisition.


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Takeaways

  1. How to make your cannabis brand an attractive acquisition target.
  2. Effective brand positioning strategies in a crowded market.
  3. Overcoming common challenges in the acquisition process.

Speakers


Organizer

Bree DeVita, VP, Media & Influencer Relations, Maverick Public Relations


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Health & MedTech
  • Track 2
  • Level: Intermediate


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