SXSW 2025
The Experimental Marketer: Thriving in the Digital Age
Description:
This dynamic keynote presentation and workshop introduces the innovative Experimental Marketer framework, designed to empower marketing professionals in today's rapidly evolving digital landscape. The speaker will guide the audience through the 7 E's of the Experimental Marketer:
1. Establish control of digital technologies
2. Exploit and connect all digital tools
3. Experiment iteratively for constant improvement
4. Enhance systems continuously
5. Embrace strong opinions, lightly held
6. Everything must be measured
7. Evangelize your work
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Other Resources / Information
Takeaways
- Key Benefits for Attendees: * Increased influence within their organizations * Enhanced collaboration with IT and other departments
- * Improved ability to adapt to technological changes * Stronger strategic decision-making skills * Greater capacity to drive innovation
- * Improved career resilience and adaptability * Development of a holistic, systems-thinking approach to marketing
Speakers
- Ana Mourao, Global CRM and Customer Data, Stanley Black & Decker
Organizer
Ana Mourao, Global CRM and Customer Data, Stanley Black & Decker
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