SXSW 2025
The Future of Cannabis Marketing in a Rescheduled Landscape
Description:
With federal rescheduling on the horizon, the cannabis industry may gain access to new advertising platforms and, eventually, direct-to-consumer sales. This panel discussion will explore the impact of rescheduling cannabis for brands, dispensaries, cultivators, and ancillary businesses and what it means for the industry. It will explore how rescheduling will change marketing strategies, social media, paid advertising, and tax breaks, ultimately opening up new opportunities for growth and innovation in the cannabis market. Join us to uncover the future of cannabis marketing!
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Takeaways
- Rescheduling to Schedule III will transform the industry landscape and market, including specific marketing opportunities and strategy changes.
- Benefits and challenges for smaller businesses as well as insight into whether rescheduling will lead to market consolidation or maintain diversity.
- Personal stories and practical strategies to navigate the new marketing landscape effectively and prepare for direct-to-consumer sales.
Speakers
- Dan Serard, Vice President, Cannabis Creative Group
- Sabrina Clebnik, CEO, Clebby's
- Amy Larson, Senior Vice President, Marketing, Rx Green Technologies
- Jonah Rapino, Director of Marketing, nuEra Cannabis Dispensary
Organizer
Dan Serard, Vice President, Cannabis Creative Group
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