SXSW 2024

Ideas by Design: Unveiling the Power of Design in Advertising

Description:

The role of design is often misunderstood in advertising. In this session, James Taylor, global head of design at Apple's dedicated creative agency, TBWA\Media Arts Lab, will discuss how design is the driving force behind some of the most memorable and effective advertising campaigns.

Join James as he unveils his own perspectives on the impact of design in advertising and discuss breaking free of traditional attitudes, embracing new shapes of work, and the process necessary to get there.

Other Resources / Information

https://www.mediaartslab.com

Takeaways

  1. Design as Foundation: How design helps set a campaign apart by acting as a prominent mental cue to help consumers build associations with your brand
  2. Embracing Change: Building structures for design-driven thinking and teams of people with divergent talents, backgrounds, and perspectives
  3. The Philosophy of Design: James will dive into the philosophy of design and share insights from his education.

Speakers

Organizer

Daniella Morrison, Communications Manager, TBWA\Media Arts Lab

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Design
  • Track 2
  • Level: Beginner
Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.