SXSW 2024

Meet Gen Alpha: An Emerging Audience in the Age of Emerging


Generation Alpha are set to be the largest generation in the history. Born during a unique context with the advent of generative AI, virtual worlds, the acceleration of gaming and touchscreens as the norm, by the time they are 8 years old they are forecast to surpass their parents' technological skills. Our panel will explore how creation gaming, creation tools, and the ability to jump into virtual sandboxes is setting them up to interact with the world around them in a very different way, and what this means for brands and entertainment companies who wish to engage with this new audience.

Other Resources / Information


  1. A deeper understanding of the technology usage amongst Generation Alpha.
  2. An understanding of how they're behaving and building within the virtual realm.
  3. Actionable next steps on how they can reach, engage and develop experiences for them.



Zoe Scaman, Founder, Bodacious

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Advanced

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