SXSW 2024
No Algorithm for Culture
Description:
Analytical AI tools excel in big data analysis, outperforming humans. Similarly, Generative AI tools have proven their superiority in generating text and images at speed. Are there any areas where humans can outshine machines?
Culture is vibrant and ever-changing, defying predictability. Humans surpass machines in grasping dynamic culture and making courageous decisions for an unpredictable future. Drawing from expertise at TBWA's cultural intelligence unit Backslash, and fueled by passion for AI and creativity, Toygun will demonstrate this human edge.
Related Media
Additional Supporting Materials
Other Resources / Information
Talk on "AI and Creativity" at the International Art Fair in Istanbul - https://www.youtube.com/watch?v=3ZppxiXroxM&t=1363s
Talk on "Liquid Reality" at the Culture Next Festival in Istanbul - https://www.youtube.com/watch?v=CXPScSkFlD4&t=589s
Takeaways
- Algorithms work best in well-defined stable situations whereas human intelligence has evolved to deal with uncertainty.
- The future is not linear. If the future is unlike the past, collecting and analysing big data from the past, can lead to false conclusions.
- Culture is alive and unpredictable. Even with algorithms for everything, the rapid pace of cultural evolution surpasses any algorithm's capabilities.
Speakers
- Toygun YILMAZER, Chief Strategy Officer, TBWA Group Istanbul
Organizer
Toygun YILMAZER, Chief Strategy Officer, TBWA Group Istanbul
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