SXSW 2024

Left on Read: Why Is Healthcare Doing Less With More (Data)?


Targeted ads. Suggested content. Search history recommendations. Digital experiences are driven by personalization. On top of the pyramid lie consumer giants like Amazon, which have revolutionized the use of data to target consumers. In healthcare, patients trust providers with richer data and an even deeper opportunity to know them and deliver personalized experiences – yet we’re behind. Why? Jan and Carrie will explore a reimagined healthcare landscape with personalization as the backbone of patient experience, where data drives customization and patient trust is the measure of success.

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  1. Understand why personalization in the moments that matter between appointments is key to building trust in healthcare.
  2. Learn why activating patients in their care boosts patient engagement and drives financial and operational performance for healthcare enterprises.
  3. Recognize the opportunity to better leverage existing data to build a win-win where what’s good for patients is good for the business of healthcare.



Rita Clark, Pr Account Manager, SVM PR & Marketing

Meta Information:

  • Event: SXSW
  • Format: Fireside Chat
  • Track: Health & MedTech
  • Track 2
  • Level: Intermediate

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