SXSW 2024
Latin Music Momentum in the Age of “Glocalization”
Description:
Even in the age of streaming, Latin American music markets have historically produced local superstars, driving the music industry in those countries to focus its efforts on homegrown talent. A recent study by the London School of Economics shows that this trend of “glocalization” is growing in Europe with native-language artists turning up on Top 10 year-end charts that were recently dominated only by English-language artists. However, Spanish-language tracks by global hitmakers like Bad Bunny and Eslabon Armado are bucking that trend, crossing borders like never before.
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Takeaways
- How local world music is spreading across borders - organically and strategically with the support of label and marketing partners.
- How to spot a trend and amplify it when your music or track starts getting global steam. How to nurture global fanbases.
- What does this cultural shift in music consumption mean for how the music industry operates and distributes music? How the industry can adapt
Speakers
- Cris Garcia Falcão, Managing Director, LATAM, Ingrooves Music Group
- Pedro Kurtz, Head of Music, LATAM, Deezer
- Sandra Jimenez, Director, Head of Music, LATAM, Youtube
- Leila Cobo, Chief Content Officer, Latin-Espanol, Billboard
Organizer
Sari Delmar, Vp, Conferences, SpinLab Communications
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