SXSW 2024

Dirt is Still Good: Is Digital Life Robbing Us of Development


Is digital living robbing us of physical & emotional development? The panel will show how getting dirty IRL is vital to our progress. Over 21 years, "Dirt Is Good" has revolutionised laundry via top-performing products & embracing dirt for human development. Real dirt beats the metaverse, gyms, artificial intimacy & sterile work and play. Our relationship with Arsenal FC & football epitomises our philosophy, fostering daily individual & social transformation; despite challenges like vanishing pitches, kids playing outdoors less than prison inmates, & escalating obesity rates.

Related Media

Other Resources / Information


  1. Impact of outdoors and artificial interaction on child development.
  2. Invaluable Role of Sport: as a popular shared passion point in culture Sport creates resilience and connection in a sterile world.
  3. Dirt and pride – why digital living robs us of vital emotional experiences.


  • Tatiana Lindenberg, Vice President, Marketing - Dirt is Good, Unilever
  • Kate Hays, Head of Women's Psychology, The FA


Hannah Trudgett, Account Director, MullenLowe

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Sports
  • Track 2
  • Level: Intermediate

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