SXSW 2024

Touch: The forgotten sense in a digital world.


How haptic feedback in handshakes, fistpumps and high 5s build more trust, better connections and makes us happier in a virtual future! Do we trust people more if we can physically feel their handshake on a video call? When we feel the ‘bump’ of fist pump in a digital world, does it make us feel more connected? When we high five our colleagues from the four corners of the world after winning a pitch, does it make us feel more fulfilled? Using VR Haptic gloves and groundbreaking subconscious techniques, we'll share what really touches our hearts and minds in the digital worlds we’re creating.

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  1. Human beings have five senses, but electronic devices communicate with us using predominantly just two: sight and hearing.
  2. Haptic feedback is an entirely new way for humans to communicate using digital platforms; it's not just a new technology or application.
  3. Capturing this additive sense makes complete sense for the new world of working remotely as it boosts connectivity, wellbeing and performance.



Jez Groom, Ceo, Cowry Consulting

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Workplace Revolution
  • Track 2
  • Level: Intermediate

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