Behind the scenes of the the making and marketing of a documentary about Oscar Charleston, regarded among baseball experts as the best player in Negro Leagues history. During his prime in the 1920's, he became a legend in Cuba and one of Black America’s most popular figures. Yet even among serious sports fans (despite being a Baseball Hall of Famer), Oscar Charleston is virtually unknown today. You will hear about the unique role the director, writer, producer and brand marketer played in educating a new generation about this crucially important part of the American experience.
Other Resources / Information
- Mini-history of the Negro Leagues, especially those lesser-known years prior to the generation that ended up integrating into professional baseball.
- The creative process employed in researching the book, translating it to the screen, financing the production and finding authentic brand partners.
- The impact that the life and legend of baseball's greatest forgotten player has had on the evolution of the sport and society as a whole.
- Jon Goynshor, Head of Global Partnerships, VMLY&R Commerce
- Jerald Harkness, CEO, Studio Auteur
- Jeremy Beer, CEO, AmPhil
- Adrienne Lopez, Talent Booker, Tamron Hall
Jon Goynshor, Head of Global Partnerships, VMLY&R Commerce
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