SXSW 2024

Data-Driven Touring: How to Turn Fan Data into Packed Shows


Discover the power of data in creating unforgettable concerts. This panel, featuring industry experts, dives into the best strategies to connect with fans, optimize ticket sales & tour revenue, and heighten fan engagement using data.

Learn how to harness fan data for a thriving tour - whether you're a major act or an emerging artist. We'll cover fan data capture, analytics, SMS marketing, and how intimate events can deepen fan relationships while generating additional revenue. Turn data into your secret weapon for sold-out shows!

Other Resources / Information


  1. Ways to extend your relationship with new fans beyond the show.
  2. The best ways to enter new markets and walk away with a bigger audience.
  3. The key tactics the biggest touring artists use to announce their tours.



David McKay, Ceo @ Seated / Gm Artists @ Sofar Sounds, Sofar Sounds

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Music & Tech
  • Track 2
  • Level: Intermediate

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