SXSW 2024
Disrupting motorsport with tech, sustainability and equality
Description:
In this fireside chat we'll discuss the importance of aligning EDI with commercial objectives, the role of new tech such as Web3 to drive community engagement, and the challenges posed by disrupting legacy industries from within.
Veloce is the world’s largest motorsports media group, with over 750m monthly YouTube views and championship winning racing and esports teams including Ferrari and Quadrant. They’ll be sitting down with their innovation partner MDRx to share their experiences, challenges and tips for success for established businesses and industries seeking to reinvent themselves.
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Takeaways
- Attendees will get a clear understanding of how to align the many different strategies that go into a business into one core central mission.
- A clear understanding of how the latest technologies including Web 3.0 can help inform and empower communities and fans to engage with businesses.
- Attendees will hear best practice hints and tips on how to stay competitive and drive business growth, while navigating risk.
Speakers
- Tom Grogan, CEO, MDRx
- Mariella Bailey, Head of Operations, Veloce Esports
Organizer
Tom Grogan, Ceo, MDRx
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