SXSW 2024

Disrupting motorsport with tech, sustainability and equality


In this fireside chat we'll discuss the importance of aligning EDI with commercial objectives, the role of new tech such as Web3 to drive community engagement, and the challenges posed by disrupting legacy industries from within.

Veloce is the world’s largest motorsports media group, with over 750m monthly YouTube views and championship winning racing and esports teams including Ferrari and Quadrant. They’ll be sitting down with their innovation partner MDRx to share their experiences, challenges and tips for success for established businesses and industries seeking to reinvent themselves.

Related Media


  1. Attendees will get a clear understanding of how to align the many different strategies that go into a business into one core central mission.
  2. A clear understanding of how the latest technologies including Web 3.0 can help inform and empower communities and fans to engage with businesses.
  3. Attendees will hear best practice hints and tips on how to stay competitive and drive business growth, while navigating risk.



Tom Grogan, Ceo, MDRx

Meta Information:

  • Event: SXSW
  • Format: Fireside Chat
  • Track: Sports
  • Track 2
  • Level: Beginner

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.