SXSW 2024
The Healthcare Luxury Paradox: A Cross-Industry Exploration
Description:
In today's world, every individual deserves personalized, expert, and bespoke care in healthcare. Our panel dives deep into this principle: Why shouldn't healthcare adopt the best practices from luxury brand experiences to universally elevate patient care?
As healthcare grapples with modern consumer expectations, we’ll explore innovative strategies for bridging this gap.
We’ll bring together leaders of three industries - Pharma, Healthcare Providers and Luxury Goods to envision the potential for 'luxury' in healthcare, and how we can create exceptional healthcare experiences for everyone.
Related Media
Other Resources / Information
Interview with Catherine in Pharmatimes - https://www.pharmatimes.com/magazine/2021/may_2021/women_in_healthcare_catherine_brassington-richards
Takeaways
- Creating a luxury experience isn’t about cost, it’s about consideration of the needs & wants of an individual and tailoring interactions to meet them
- All stakeholders in the healthcare system can evolve if they listen and engage with the humans they serve.
- Small details distinguish good from bad interactions; focusing on identifying small wins can greatly enhance someone's experience.
Speakers
- Catherine Brassington-Richards, Global Chief Health Officer, Iris Worldwide
- William E. Avitia, Director, Products & Services, Forbes Travel Guide
- Tim White, VP CDTO Med Affairs & Vaccines, GSK
- Cecilia Castro, AVP, Brand Strategy & Integrated Marketing, Wellstar Health System
Organizer
Avril Canavan, Global Communications Consultant, Iris Worldwide
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