SXSW 2024

Designers Against Division: De-risking Through Diversity


How does diversity deliver a competitive edge? What makes inclusion so powerful? Experts in behavioural change and design, Jane Asscher and Kieran McBride unpack the power of diversity in design: how it shapes our societies and leads to advancements in the real economy, how diversity 'de-risks' investment in public spending and creates a sustainable future. We’ll deep dive into global examples of where diverse workforces and organisations have made leaps forward, by removing bias from decision-making and embracing neurodiversity, through the powerhouse collaboration of design and technology.

Related Media


  1. Toolkit for implementing diversity in the design process: powerful for designers and even leaders with zero design experience!
  2. Our radical method for simplifying complex diversity questions
  3. Case studies to support the business case for diversity in your organisation from the United Nations, IKEA and UK Government


  • Jane Asscher, CEO of 23red and VP at Frog, 23red
  • Kieran McBride, Head of Public Sector, frog UK


Jody Hall, Pr Partner, 23red

Meta Information:

  • Event: SXSW
  • Format: Workshop
  • Track: Design
  • Track 2
  • Level: Intermediate

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