Brand-Creator Partnerships: Samsung on Win-Win Relationships

Description:

Brands are increasingly tapping the creator economy to help create content, ideas & experiences that resonate with their shared audiences. But done poorly, these partnerships can suck. In this chat, we discuss how brands can get more out of creators & vice versa by inspiring each other around shared attitudes, missions & audiences. As a case in point, we’ll explore Samsung’s work in the UK to build Team Galaxy - a creator collective that shares Samsung’s spirit of Tu-hon: a Korean word that translates to a burning desperation to keep trying, especially when the odds seem stacked against you.