SXSW 2024

AR: How to Build Your Brand in Your Hand


AR-capable devices will soon outnumber televisions. When ad creative Jules Vizard started to experiment with AR filters, he quickly racked up a billion TikTok views, picking up fans like Lizzo and footballer Ian Wright.
Imagine unleashing this kind of engagement on your brand (business or personal), in this 1 hour workshop you will learn from one of the world’s top Filter makers, not only how to make them, but top tips for meaningful engagement. Come and discover the power and pitfalls of AR and where it will take you.

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  1. Top tips and tools to help you build your AR filters.
  2. Advice on building a brand world to create a more engaging augmented experience.
  3. Creating space for your audience to inhabit and debate your brand's characters and worlds drives significantly higher engagement.



Neil Henderson, Ceo, St. Luke's Communications

Meta Information:

  • Event: SXSW
  • Format: Workshop
  • Track: XR & Metaverse
  • Track 2
  • Level: Intermediate

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