SXSW 2024

Revealing the stain that shames


67% of menstruating people globally face a monthly challenge: guaranteed blood leaks. Despite progress in normalising menstruation, removing period stains is still the most searched & shameful laundry query. The impact of this taboo includes missed schooling, avoided exercise, & exclusion among intersectional groups. This panel will guide teams who are planning for brands & creatives to shift taboo; the vital role of the photographer's lens, showcasing Persil's "Blood is Good" campaign, sharing real blood imagery, embracing the beauty of stains, affirming ‘you are not dirty, this is life’.

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  1. The role of brands in tackling cultural taboos.
  2. Planning a campaign to overcome a taboo.
  3. The photographers role in neutralising taboos effectively.



Nic Alford, New Business Manager, MullenLowe UK

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate

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