SXSW 2024
Participation Power: Turning Audiences into Fans
Description:
Today, audiences are in control & every brand, artist, franchise, creator & celebrity is one step from rejection.
That’s why participation has never been more important to grow audiences & turn them into loyal fans - whether you're Tesla, Marvel or BTS.
We know this thanks to 10 years conducting an annual global study exploring the levers of participation in media, culture & advertising & revealing who is out in front & who needs to keep up.
Join us as we share the numbers, stories & inspiration from our latest proprietary Participation Brand Index (PBI) to help you do the same.
Related Media
Other Resources / Information
Takeaways
- What participation branding is and the five attributes to create a participation brand
- Which brands, artists, franchises, creators & celebrities sit on top of the Participation Brand Index in 2024
- Stories & case studies to help you harness participation to drive growth and create fandom
Speakers
- Matt Rebeiro, Executive Strategy Director, Iris
- Dipti Bramhandkar, Executive Strategy Director, Iris
Organizer
Matt Rebeiro, Executive Strategy Director, Iris
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