SXSW 2024

New Humanitarianism: An Everywhere and Everyone Problem


Globally, 1 in 23 now need aid. Maybe now’s the time for new thinking around how we rally together in a crisis? White saviourism and bucket shaking be gone. In a new world, we need new tactics, a revolution without the hype. Take Courage. HLA’s Dominic Courage joins Brandfuel’s Anna to welcome in the New Humanitarian Era fresh off the launch of The Humanitarian Xchange a month before this talk. Our session's about new thinking and new collaborations. Unexpected brand partnerships. Come to hear how The Xchange is turning hope into action with stories from the local heroes on the front line.

Related Media


  1. What can you do? Join The New Humanitarians by exchanging ideas and skills as we work to protect and restore our planet and the people in it.
  2. What will you learn? Hear innovative solutions to real humanitarian problems from unexpected partnerships such as Microsoft and Salesforce.
  3. How will you be inspired? Hear the stories from those on the ground in Syria and Ukraine demonstrating the ethos of being a New Humanitarian.



Anna Murdoch, Group Account Director, BrandFuel

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: International Innovation
  • Track 2
  • Level: Intermediate

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